In a battle that has gone on since 1997, the USC Trojans have finally defeated the University of South Carolina over the right to use "SC." Today, on its the opening day, the U.S. Supreme Court refused to hear an appeal in the case, essentially Gamecock-blocking South Carolina, per David Savage of the Los Angeles Times:
↵↵↵"We are pleased the Supreme Court did the right thing and ended this after 13 years," said Michael Adler, a Los Angeles lawyer for USC. "We'd rather beat them on the football field than fight them in litigation, but if they won this, they could have used this [logo] on any merchandise."
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So now, in case there was any confusion, when you hear the name "USC," you know it means the Trojans from Los Angeles rather than the Gamecocks from Columbia.