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Los Angeles Has No NFL Stadium Yet, But Naming Deal In Place

Los Angeles hasn't had an NFL team for 16 seasons, but if that should change in the near future we have a good idea the name of the stadium in which the team (or teams?) would play. Without approvals from the NFL, or even approvals from the city of Los Angeles, Farmers Insurance has struck a $600 million, 30-year deal for naming rights to AEG's proposed NFL stadium. The name of the stadium would be Farmers Field, per Terry Lefton of Sports Business Daily.

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The stadium proposal by AEG, expected to be a venture of over $1 billion, is one of two stadium proposals currently in the works in Los Angeles. The other is headed by Ed Roski of Majestic Realty, a 600-acre planned stadium in the City of Industry. What would happen to the Farmers deal if the NFL does not choose the AEG stadium?

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"The contract addresses a number of contingencies,’’ [Farmers CMO Kevin] Kelso said. "The reality is there’s very little likelihood that an NFL team is not going to come into this stadium when it’s built. I am not worried about that."

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NFL commissioner Roger Goodell is expected to address the Los Angeles stadium issue at some point this week in Dallas.