LOS ANGELES, CA - JUNE 17: Ron Artest #37 of the Los Angeles Lakers speaks during the post game news conference as he celebrates after the Lakers defeated the Boston Celtics 83-79 in Game Seven of the 2010 NBA Finals at Staples Center on June 17, 2010 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Lisa Blumenfeld/Getty Images)
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Scott Howard-Cooper of NBA.com writes that Los Angeles Lakers forward Ron Artest plans to auction his 2010 NBA championship ring to help raise money for mental-health awareness.
Artest finally won a title in June after 11 regular seasons of trying ... and now he's planning to sell the championship ring as a fundraiser to put more psychologists, psychiatrists and therapists in schools.
"I'm never going to put it on," he said.
Artest plans to soon announce details of what he hopes will become a worldwide auction, and he takes possession of the jewelry in an Oct. 26 pre-game ceremony before the Lakers open against the Rockets. It's an incredible gesture. But it's even more meaningful as a statement.
"You work so hard to get a ring, and now you have a chance to help more people than just yourself, instead of just satisfying yourself," he said. "What's better than that? For me, this is very important."
That's a pretty fantastic effort by Artest, who was a critical piece during the Lakers' most recent championship run.